Viggle Inc. (NASDAQ:VGGL), the entertainment marketing and rewards platform, today announced that it received a Notice of Allowance from the U.S. Patent and Trademark Office ("USPTO") for U.S. Patent Application No. 13/802,722, titled "Portfolio Optimization for Media Merchandising." The patent allowance protects Viggle Inc.'s proprietary technology that analyzes content distribution patterns over time to recommend the most optimal time and channel for distributing content to achieve higher levels of engagement. The technology enables networks and brands that utilize the Viggle Platform to execute more effective marketing campaigns around their content.
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