Viggle Inc. Receives Notice of Allowance for Patent to Optimize Media Merchandising

NEW YORK, (BUSINESS WIRE) Viggle Inc. (NASDAQ:VGGL) ( Viggle ), the entertainment marketing and rewards platform, today announced that it received a Notice of Allowance from the U.S. Patent and Trademark Office ( USPTO ) for U.S. Patent Application No. 13/802,722, titled Portfolio Optimization for Media Merchandising. The patent allowance protects Viggle Inc. s proprietary technology that analyzes content distribution patterns over time to recommend the most optimal time and channel for distributing content to achieve higher levels of engagement. The technology enables networks and brands that utilize the Viggle Platform to execute more effective marketing campaigns around their content. The allowed patent application strengthens Viggle Inc. s Platform, a multi-channel portfolio that allows marketers to engage with entertainment fans. The Viggle Platform encompasses the Viggle mobile app, where users check-in and engage with TV shows and music, Wetpaint s entertainment and social medi
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