Celsius to Launch New Product as Part of Worldwide Endorsement and Licensing Agreement With Music Industry Superstar Flo Rida

BOCA RATON, Fla., June 23, 2014 (GLOBE NEWSWIRE) Celsius Holdings, Inc., (Other OTC:CELH) the creator and marketer of Celsius®, the world s first Negative Calorie beverage backed by clinical science, in partnership with global music superstar Flo Rida, is excited to announce the upcoming launch of Flo Fusion, a pre-workout powder, which will be available to consumers late this summer. The new Flo Fusion pre-workout powder is licensed and endorsed by award-winning, international music superstar, Flo Rida, who Celsius, in collaboration with D3M Licensing Group, signed an agreement with in March of this year. The agreement and product launch is one of the many steps Celsius is taking in their large-scale marketing efforts that began in 2011 in hopes of revamping the brand and taking it to the next level. With strategic partnerships and the launch of an individually licensed product with Flo Rida, we have the ability to take the brand to new heights, stated Gerry David, CEO of Celsius H
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