Clear Channel Political Advertising Targeting Tool, AuDiO, Now Incorporates Nielsen Data

NEW YORK, Aug 14, 2014 (BUSINESS WIRE) Integrated Tool Available to Political Advertisers Ahead of 2014 Elections Clear Channel Media and Entertainment (CCM+E) announced today that the Audience Delivery Optimizer (AuDiO), its groundbreaking, proprietary radio targeting tool for political advertisers, now incorporates Nielsen s radio audience measurement data to further enhance its ability to identify key voter segments. This marks the first time that Nielsen s Portable People Meter (PPM) currency data, the industry standard, has been combined with specific public voter information creating a powerful new tool for political advertisers. Launched in June 2014, AuDiO is a first-of-its-kind radio optimization tool that enables political campaigns to precisely identify the 10 voter segments that are most crucial in key election districts. AuDiO matches key information for approximately 245 million Americans who listen to Clear Channel s 840 U.S. terrestrial radio stations to leading politi
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